The information campaign by the Ministry of Health on the health emergency caused by the new Coronavirus (Covid - 19) continues.

From today, a public service video starring famous TV presenter Amadeus will be broadcast on the RAI channels.

The video was made thanks to the support of the national public broadcaster RAI, in collaboration with the Presidency of the Council of Ministers.

Aims of the campaign

The information campaign has the following main objectives:

  • recommend simple precautions to prevent the risk of catching and transmitting the virus, the main ones being wash your hands frequently and thoroughly, avoid touching your eyes, nose and mouth with your hands, cover your mouth and nose if you sneeze or cough;
  • stress the importance of using the Health Ministry's website as a source of information
  • call on all members of the public to be responsible and united in facing up to this emergency, as stated by Amadeus in his simple but effective final message "Let's help each other. Together we can do it ".

The slogan of the awareness campaign is "Protect yourself and others from the new coronavirus".


The general public.

Tools and media

To ensure the widest reach, the information campaign includes one video and one radio PSA.

The campaign will be broadcast on the RAI’s television channels and radio stations in time slots made available free of charge by the Information and Publishing Department of the Presidency of the Council of Ministers, and on the Ministry of Health’s social media channels.


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Data di pubblicazione: 27 marzo 2020

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