The procedure refers to the authorization to carry out health advertising of veterinary medicinal products not subject to medical prescription.
The authorization to carry out health advertising of veterinary medicinal products not subject to medical prescription is granted upon application, indicating the veterinary medicinal product and the advertising type and medium.
Each application must refer to a single advertising, namely a single text (even if used for several advertising media, e.g. a text to be used as a roadside billboard or a poster at pharmacies). In the case of a tv or film commercial, the vignette with the ad sequencing envisaged must also be enclosed.
An advertising message can promote different products, provided that the holder is a single company.
The advertising media are identified according to the following types:
Internet (for the Social networks specify the type: Facebook -Instagram -YouTube channel).
Marketing authorization holders of veterinary medicinal products, their legal representatives or delegated persons or companies.
If the application is submitted by Certified E-mail (CEM), the following must be provided:
Application form and guidelines
45 days from the application, excluding clock-stops (any interruptions of the authorization procedure to submit additions to documents).
Applications validated within 8 working days before the scheduled date of each meeting are subject to the evaluation of the Section for the granting of health advertising authorizations.
The Decree is valid for 2 years.
To extend the period of validity, an application must be submitted 90 days before the authorization expires. If the message is the same as the one approved, the authorization number remains unchanged.
The Decree, the extension note and the relevant annexes are provided by certified e-mail (CEM), where available, and by e-mail to the contact point designated by the company concerned, or alternatively by regular mail.
Fee: 380,10 Euro for each marketing authorization (e.g. spot-on solution, spray solution, collar etc.), any text for each type of advertising medium
Payment method
not present
Go to Trovanormesalute
Referent Office for Legal proceedings
Direzione Generale della Sanità Animale e dei Farmaci veterinari (DGSAF)
Ufficio 4 - Medicinali veterinari
not present
Thematic site
Office
Data ultimo aggiornamento: 07 dicembre 2022
